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A New Global Giving Service
by: David Anttony
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STOP. Take a breath. And imagine you were part of a world where every single transaction made a difference.
Imagine, for example, you purchased a TV, and automatically a cataract-blind child got the gift of sight. Automatically. Or imagine if today you purchased a cup of coffee and someone in Africa got access to clean, pure drinking water as a direct result. Again automatically.
It's all happening right now. Already Buy1GIVE1 (B1G1) has become a true global giving 'village', bringing together businesses, their customers and worthy causes in a way that's never been done before.
It's happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.
That's because in the Buy1GIVE1 world, every single sales transaction, be it buying a cup of coffee in Cape Town or renting a car in Reno (and everything in between) gives back in a well-defined, resonant and measurable way.
In this present economy, when both corporations and charities have seen a decline in profits and contributions, cause-related marketing seems to really be catching on. Cause-related marketing is a business scheme involving a partnership between a company with a merchandise to trade and a charity with a cause to advance. Unlike "corporate philanthropy," which merely includes a company making a tax-deductible charitable contribution, cause-related marketing benefits both the company (by helping to increase sales, and therefore, profits), and the charity (by bringing in contributions and calling attention to the cause.)
You buy a book, a tree gets planted. You dine out, a child gets fed. Buy One Give One - simple. The list is endless and the giving simply happens automatically, every second, every day and in every way.
And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transactional giving.
In Buy1GIVE1, they made sure that in many cases, the consumers are not only involved in CSR initiatives on a day-to-day basis. Buy1-Give1 gives solutions to that and it does it every second, every day and in every way.
Keywords: charity ideas,cause marketing,BOGO,giving,society,Business ideas,marketing ideas
Article Resource
Author: David Anttony
About the Author:
Find out more about how Buy1GIVE1 ( BOGO) can transform your business using Cause Marketing. Don"t reprint this exact article. Instead, reprint a free unique content version of this same article.
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